Having read about him often across multiple blogs as they quote Ford Motor Company being one of the most successful brands in social media, I was quite excited to be in wire-connectivity, first hand, with the man who is responsible for it all.
It was a short call, and more introductory than anything else – probably his first call introducing himself to Ford co-workers across the globe. I hoped he would go into more detail – perhaps stage 2 of social media (post basics) – but I guess the situation warranted it to be a simple ‘awareness’ call. Nonetheless, here are a few useful soundbites from his Webex session about a brand and its engagement in social media:
“Asking someone to create a viral video is like asking them to write a best selling novel.” (A much needed insight, especially to offer clients!)
“If you don’t give your consumers answers, they go somewhere else.”
“Being relevant to people when they don’t need you is the key to successful social media communication.”
Post chat, of course, we connected on Twitter immediatley which made it all curiously tangible. An example of how social media makes easy accessibility to people who otherwise aren’t.