2.5 million people in India suffer from HIV/Aids; using a condom is taboo (I didn’t know that — I thought it was the lack of sex education that was the main cause). Anyway, what’s a good way to spread awareness? A ringtone that sings “condom, condom.” Really? Yes, really.
According to AP: “A ring tone is a very public thing…it’s a way to show you are a condom user and you don’t have any issues with it.”
An initiative by the BBC World Service Trust (funded by The Bill & Melinda Gates Foundation) the ring tone was launched on August 8 and has already been downloaded 60,000 times.
And guess what, shockingly, IT’S AN AWESOME ring tone. It’s just the word “condom” sang about 50 times. Full points on creativity for the composers. You can listen to it here.
No I would never use it as a ring tone. Nor am I sure if it will serve a measurable purpose. But I still think it’s awesome.